Holidays 2025 in Comacchio

“Just Like Home” An Invitation to Discover an Authentic Riviera

The new 2025 tourism campaign by Visit Comacchio and the Tourism Department of the Municipality of Comacchio is officially underway. With a clear and welcoming message “Just Like Home” the campaign invites travelers to experience a holiday that feels authentic, familiar, and reassuring, as if they were truly at home.

Nestled in the heart of Italy’s Emilia-Romagna Riviera, Comacchio and its seven Lidos continue to be the perfect destination for those seeking relaxation, safety, and freedom. It’s a place where every visitor - whether families, couples, or groups of friends - can feel welcomed, understood, and completely at ease.

Comacchio remains our “home by the sea” offering a warm blend of seaside charm and the comfort of extended, easygoing stays. The essence of the campaign lies in its focus on comfort, simplicity, and authenticity, a tailored holiday experience that meets the real needs of travelers looking for a genuine escape, far from the crowds of mass tourism.

A key highlight of the campaign is the Po Delta Park, a stunning natural UNESCO World Heritage site that enriches any visit with slow, serene, and immersive itineraries, ideal for nature lovers and outdoor enthusiasts alike.

Visually, the campaign comes to life through playful and surprising imagery: everyday scenes like a family lunch or a cozy moment on the sofa are whimsically reimagined in unexpected settings, the beach or the lagoon, thanks to the creative use of AI. These visuals seamlessly blend domestic comfort with the spirit of vacation, evoking the joy and freedom of truly feeling at home.

The campaign will run across all major digital platforms, including promotional efforts on Meta and Google PMAX, with customized content designed for different audiences: nature lovers, active travelers, families, and food enthusiasts.

“The Key to the Perfect Holiday”: a special project with content creators

A standout feature of the campaign is “The Key to the Perfect Holiday”, a creative initiative involving a selection of content creators who will explore and share authentic experiences in Comacchio. Each creator will be given a symbolic “key”, representing flavor, wellness, fun, or nature, unlocking a unique, tailor-made activity. Their stories, shared across social media, will highlight the personal, emotional, and relational side of travel.

With this dynamic, collaborative, and forward-thinking campaign, Comacchio is ready to welcome the 2025 season, combining identity, beauty, and a deep sense of belonging in every visitor’s experience.